Life is full of choices. At LauRie, our wish is to create a general awareness that, being consumers, we always have a choice - even when it comes to buying clothes.

The textile industry is one of the biggest sinners when it comes to contamination. Being part of this industry one has the responsibility as a company to minimize the foot print we leave and we have set ourselves the goal of producing sustainable and fair produced clothes.

Your guarantee for skin friendly clothes

As the first female brand in Denmark and the second in all of Scandinavia, LauRie was in 2016 honored with the Oeko-Tex Standard 100 certification - the World's leading test and certification system for all types of textiles. This certification means that all clothes from LauRie do not contain substances which are harmful or believed to be carcinogenic and allergenic - basically it is your guarantee for skin friendly clothes without any harmful chemicals. This applies to all tool parts from threads, buttons and zippers to the finished clothes that can be bought in stores.

At LauRie we are constantly seeking to improve our company and with the Oeko-Tex certification, we feel that we have taken yet another important step towards a 100% sustainable production.

We believe that as consumers, we all have a choice, but as a company, we have an obligation.